As I was reading through the first three chapters of Pink's book, I saw a current event one night on the news a couple of weeks ago, and before I started reading I thought was a little strange. After I started reading, I found it to be a direct confirmation of Pink's ideas about where our lives are headed.
On the news a lawyer was taking drastic measures to put two parents accused of murdering their son in jail. She was using new strategies to get the jury's attention. She had a cake and sang happy birthday on the day of what would have been the young child's birthday in the courtroom. She also re-enacted what happened to the day the child was murdered using a child sized dummy and several props. She acted out the crimes the parents committed with great passion. I am not sure what landed this case on the nightly news, the actual thought of two parents murdering their son or the unorthodox way in which the lawyer was presenting her case. She took what is considered a left brain occupation and transformed it into a highly emotional, right-brain driven show.
I thought of this immediatly as I was reading through Pink's discussion of MBAs and MFAs. "...whats left for the letigious? High-concept work like that done by Animators at Law, a graphic design firm staffed by law graduates that prepares exhibits, videos, visual aids to help top trail attorneys persuade juries (p. 55)." It was really re-enforcing to find a connection to a current event. It drove home Pink's ideas that I find to be refreshing and reassuring (I would consider myself one of the right-brainers). I wonder if this lawyer is just a very creative individual who felt like taking her tactics to a new level or if she has read literature such as Pink's and taken the advice to heart.
No matter how she came up with her court-room strategy, she was right on target. She won her case, sending both parents to jail, getting justice for the young boy. I don't think that very many people really understand the change that is taking hold of our society. I admit that I hadn't really given it any thought until now. More than likely this is why the case recieved so much attention. They thought the lawyer's behavior was strange... she was controversial. Little does the general public know that we are going to be seeing more and more of these types of scenerios. It made her unique which is what more and more people will have to find a way of doing to make themselves valuable in their line of work.
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